Consumer Insight Analyst

Consumer Insight Analyst

McDonald's Limited
Full Time
London, England
Posted 7 days ago
Job description
The Opportunity Hybrid Working This role is based in our East Finchley office working 3 days in the office and 2 days remotely. The Opportunity To combine research and insights from multiple sources in a way that provides a strong understanding of the consumer context, customer behaviour and attitudes to influence and facilitate the business decision-making. Build expertise in consumer understanding within the Informal Eating Out market Develop and implement research programmes that support business objectives and evaluation requirements on time and in budget Champion the voice of the customer across the business and be viewed as a customer advocate Drive continuous improvement in approach and delivery of consumer insight to improve business knowledge. What will my accountabilities be? Critically assess requirements and use a broader business perspective to enhance outputs Supporting delivery of best practice research programmes that support activation of the company strategy to help drive value sales and share growth Define and lead wide range of ad hoc research projects (across the categories of Family, Brand Affinity and Trust, and supporting Insight Managers across Delivery, Digital and CX) from development of the brief, to delivery of recommendations Be the main point of contact across projects, with both large and small agency partners, to deliver actionable insights and strategic recommendations Manage internal and external stakeholders with support from line manager to ensure the work meets objectives and is delivered to a consistently high standard Produce work with limited support from line manager to a consistently high standard and in a timely manner Confidently utilise existing methodologies and tools and continuously expand your understanding and experience of new ones Build internal relationships across the business to facilitate timely and aligned testing approaches in restaurant and across different channels Provides up to date and joined up market, business and consumer insight and trends to inform business priorities Synthesise multiple data sources to critically analyse information and generate recommendations with the support of line manager Present with confidence and clarity to peers and project stakeholders Regularly share insight with relevant BI/CI counterparts and the full BSI team where appropriate Collaborate closely on international and global studies and share learning as appropriate Seek relevant training and development opportunities to grow and be successful What Team will I be a part? The Business Strategy and Insight Team (BSI) has two sub teams Consumer Insight and Business Insight this role will sit within the Consumer Insight half of the team. BSI is responsible for customer and commercial insights for the UK and Republic of Ireland business. Who are my customers? This busy and fast-paced role will primarily face into Marketing, and support other areas of the business on an ad hoc basis such as Food Development (e.g. Happy Meal), Supply Chain, Operations, Legal, Delivery and Digital Franchisees and restaurant management and crew Agencies and consultants

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