Job descriptionOverview: This is a great opportunity for someone wishing to work part time on 2.5 days a week. The role sits within the UK eCommerce Marketing team. PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $86 billion in net revenue in 2022. We pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com Responsibilities: As eCommerce Marketing Manager, you will lead the development & execution of branded campaigns on and offsite and the holistic online shopper experience driving visibility of Pepsico products across the Rapid Delivery path to purchase. Your role will help to shape the way that PepsiCo products appear and are marketed across Rapid Delivery in the UK, delivering our marketing strategy and execution across all customers within Rapid Delivery – Deliveroo, Uber Eats, Getir, Just Eat. Successful performance in the role is measured by a combination of sales growth, marketing performance and efficiency of marketing spend. Lead the development & activation of the Rapid Delivery eCommerce marketing plans across Quick Commerce (Getir, Gorillas & Go Puff) & Aggregators (Deliveroo, Uber Eats & Just Eat) maintaining/improving overall marketing performance and efficiency (Key KPIs being ROAS/NR/CVRT/CTR). Develop a clear marketing strategy for Rapid Delivery ensuring alignment to account priorities to drive growth & meet revenue & share targets. Support eGrocery marketing managers to develop Rapid Grocery (Tesco Whoosh, JS Chop Chop & Ocado Zoom) through sharing Rapid Delivery best practice. Own activation calendar for each customer using brand plans, channel insights and consumer moments to build engaging and shopper-centric campaigns across the Rapid Delivery path to purchase. Brief & oversee all digital media creation for Rapid Delivery working with our in-house creative team to ensure effective prioritisation and timely delivery of assets. Ensuring all onsite media is optimised for online and is on-brand. Manage Rapid Delivery eComm Marketing budget ensuring effective deployment & tracking. Run post campaign evaluations to gain insights & learnings to optimise forward planning & share best practice with wider eCommerce team across ESSA & key stakeholders in sales/marketing teams. Support test & learn agenda to identify new opportunities, ensuring clear goals against key activities & knowledge share. Build strong relationships with cross functional teams internally, external customers & media agencies. Attend eCommerce Team & Rapid Delivery team meetings. Why PepsiCo? We offer a competitive salary, bonus, car allowance, critical Illness cover, flexible working, discounted gym membership, company pension plus so much more. We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development. With the majority of executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning. Career progression is incredibly important to us and we provide great opportunities to grow a long term career. We believe in-person collaboration is essential for the quality of our culture, team cohesion, creativity and innovation. We therefore plan for our associates to be in-person at least 60% of their working week. Being in-person, together with our colleagues and other key stakeholders can take many forms including going into the office, traveling to engage customers or consumers, interfacing with our frontline associates at their facilities, or hosting a conference or team offsite. We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; color, nationality, ethnic or national origin. Qualifications: Experience in eCommerce/Digital/Shopper Marketing. Experience in performance marketing across multiple media channels, e.g. Search. Experience in social media campaign delivery/buying. Strong analytical skills – able to analyse media performance and report back to stakeholders. Strong Microsoft Office skills especially Excel & Powerpoint. A creative mindset – ability to brief and approve creative digital assets. Excellent collaboration skills – this is a cross functional role within the eCommerce team and the wider sales & marketing organisations. Solid project & time management skills – ability to multi-task & manage several diverse stakeholders internally and externally. Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process. Effective communication skills. Strong presentation skills – comfortable presenting internally / externally to all levels. Good attention to detail and ability to spot potential problems and plan to avoid them in advance. Flexible and responsive approach. Genuine, in possession of humility, honesty and integrity.
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